Viral Marketing Campaigns

Viral marketing is a method of film or a products promotion that relies on getting 

customers/audience's to market an idea, product, or service on their own by telling their friends about it, usually by e-mail or websites. Viral Marketing encourages individuals to pass on a marketing message to others, the advantage of getting people to pass on a marketing message is helpful as the people become their marketing team that costs the company nothing.

This involves the audience and brings the film to life as this excites the audience! The viral market was marketed in London, the Middle East, Pennsylvania and India which made the film known world-wide. They included a range of institutions to help them such as bowling alleys, cake shops etc and campaigned to the public through phone and email. This is viral campaigning at it's best as they reached a world wide audience through emails and phone-calls to follow clue's and instructions involving the film, this excites the audience and makes them already aware of the film before it's release.

Viral Adverts.

The Cadbury's Gorilla Advert is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement,appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships.The advertisement, is known world-wide and is seen in other countries such as Canada, Australia, South Africa and New Zealand.

Cadbury famously used viral advertising on another advert!
http://lurnq.com/lesson/section/352/cadbury-eyebrows-example-2009/