Audience feedback for Film Posters

After completing my teaser posters for our film, I posted the images on the social networking site Facebook in order to collect some audience feedback. We made sure to keep the request short, and to make the process as simple as we could for the audience, in the hope that more people would be willing to give us feedback.

After waiting a couple of days for people to get involved, we found that in total of the 7 people that replied, all of them preferred the first poster because it was clearer.

After receiving very little feedback on the Internet, we decided that we should try to approach the audience feedback in another way, and compare the results to see which method worked best. After discussing this, we decided that by printing out paper copies of the finished teaser posters, we could take them out into the streets and ask people to give us their opinions. 

Below is the sheet that we took out onto the streets for people to record their tallies. Our results from this research technique show that 13 people preferred the 2nd poster, whereas only 7 preferred the 1st poster, and 3 preferred the 3rd.