Audience Research Questionnaire

To collect our audience research, we went out to film people answering the questions recorded below.

This is a copy of our finished questionnaire:

1. What is your name?
2. How old are you?
3. What is your occupation?
4. Where are you from?
5. Where do you watch films?
6. What film genres do you like?
7. Have you ever seen a short film?
8. Where would you expect to find short films?

Please read our basic ideas for a film:

Idea 1
Character one is sitting on a bench and puts a purse/wallet into their pocket. Character two comes up behind character one and takes the purse/wallet. Character two is not stealing the item, but is in fact returning it to a third character.

Idea 2
A teenager wishes they didn't have their parents anymore and regrets this decision when their parents disappear. However, it turns out that the parents had booked a day trip and had told the teenager that they would be away (but of cours, the teenager didn't listen). They are hugely relieved when their parents return.

    9.  Which of our film ideas do you like?
   10. How do you think we could improve our ideas?


This is our finished video questionnaire:

Summary of Audience Research

For our audience research, we tried to interview as many different people as possible. We aimed for members of the public from different age groups, and managed to find people between the ages of 17 and 45. One of the main reasons we did this is because when brainstorming our film ideas, we decided that we would make our film suitable for a mainstream audience - of both genders and all ages. In doing this, we managed to find people with a range of different occupations such as: a store manager, a student, a sales assistant...etc.

Mostly, the feedback we received from our questionnaire was qualitative. This means that people were able to give their own opinions, which meant that our feedback was more detailed than if we had simply used a list of closed questions. However, the questions 'which of our film ideas do you like?' and 'have you ever seen a short film?' gave us quantitative feedback because we are able to summarize the number of yes and no's that we received afterward. Of the two different pieces of feedback, qualitative is the most efficient and helpful because it allows us to gain detailed feedback to help with creating an effective film idea that appeals to our intended audience. In terms of our demographic, we were limited because we didn't have the chance to travel very far in order to issue our questionnaire. This is shown in the feedback we received from the question 'where are you from?' The people we interviewed were local people from Barnsley who lived in the area, or nearby because of their occupations.

From our questionnaire, we found that most people watch films at the cinema and at home. We were not surprised to discover this, because it is becoming more widely acknowledged that with the development of technology, people are now able to access films via the Internet, on DVD, and on BlueRay. However, it may still be true that the cinema is the most popular place to watch films, because we only interviewed a small number of people. If we were not as limited in our demographic, and we took the time to interview more people, we may find a different result to this issue. As it is, we found that 6 people preferred watching films at home, whereas only 2 people said they watched films at the cinema. As for preferred genres, we found that the people we interviewed liked a range of different film genres including: rom-coms, chick flicks, comedies, horrors, action films and kids films.

When we questioned people about short films, we found that the result was evenly balanced. 3 people had seen a short film, and 3 people had not seen a short film before. This could show that perhaps short films are being noticed more, and is something that most people have heard of. When we asked where people would find short films however, people seemed a little more hesitant in their responses. The answers we received included 'at the cinema', 'at school', 'on TV', 'at awards ceremonies', 'on Netflix or YouTube', or even 'in small cinemas'. After asking this question, it became clear that quite a few people seem to have seen short films, but most people are still unsure as to where they can find and watch them because they are not as easily accessible as longer films that people watch every day.

The people that we interviewed tended to give us positive feedback for our film ideas. Four out of five people preferred idea 2 because they thought it was 'more interesting', it had 'more depth', it 'associated with being a parent', and it was 'something that most teenagers would like and agree with'. One person liked our first idea because they liked the 'unexpectedness' of the outcome. We concluded that idea 2 proved to interest the older people that we interviewed because they could relate to the familial situation that we were centering the storyline around. When we asked for any suggestions as to how we could improve our film ideas, the general feedback was to 'relate to people more' through our characters and situations, and to 'spend some time exploring character 3' because the character is quite anonymous in our plot at the moment.


After looking at the audience feedback we have collected, we have decided to try and merge both our ideas to suit a more mainstream audience. In doing this, we can take into account the constructive feedback we were given, and come up with a storyline that appeals to a range of different people for a range of different reasons.